If you want to automate the process of writing posts in LinkedIn, this guide is for you. It will show how to write a LinkedIn post with make.com automation, by using the AI tools: Browse AI, Chat GPT and implementing make.com automation.
Why Automate This Process?
Automation is a game-changer for content creators, marketers, and businesses. It saves time, by automating repetitive tasks lets you focus on strategy and creativity. Also, it ensures a steady stream of high-quality content for your audience. Also, you skip the blank-page moment and start building and expressing your idea.
Tools You’ll Need
- Browse AI: Extracts content from websites.
- ChatGPT (via OpenAI): Summarizes the extracted content and generates social media posts.
- make.com: Integrates and automates workflows across tools.
Step 1: Extract Website Content with Browse AI
Browse AI is a no-code web scraper that makes it easy to extract specific parts of a website. About the pricing, Browse AI has a free plan that you can use to implement this simple scenario.
- Sign Up and Log In: Visit Browse AI and create an account.
- Create a New Task:
- Choose the website you want to scrape.
- Define the specific areas to extract, such as headings, articles, or blog summaries.
- Test Your Task:
- Run the task to ensure it captures the right content.
- Adjust settings as needed.
Step 2: Integrate the modules in make.com
We will use make.com automation to integrate Browse AI, Chat GPT and LinkedIn as modules. All you have to do is to start a new scenario and set up these tools as modules in make.
The scenario we will build is shown in the picture.
In make.com you should add the Browse AI Module, and set up the automation: Schedule Browse AI to automatically scrape new content when it’s published.
A pre-build scenario in make.com you can find in this link here.
Step 3: Summarize Content and Generate Posts with ChatGPT
ChatGPT, powered by OpenAI, is your AI writer for summaries and posts.
- In make.com you should add the OpenAI module, and set it:
- Add an OpenAI module to your workflow.
- Use the output from Browse AI as the input for ChatGPT.
- Craft a Prompt:
- A well-crafted prompt ensures accurate results. Example:
Summarize the following content in 3-5 sentences: {{Extracted Content from Browse AI}} Create three social media posts tailored for LinkedIn, Facebook, and Twitter based on this summary.
- A well-crafted prompt ensures accurate results. Example:
- Set Response Format:
- Specify formatting for each platform’s unique tone and audience.
Step 4: Post to Social Media Platforms
With your summaries and posts ready, it’s time to share them.
- Add Social Media Modules:
- In Make.com, connect to LinkedIn, Facebook, and Twitter modules.
- Authenticate your accounts to allow automated posting.
- Map Fields:
- Use ChatGPT’s output to fill the “Post Content” fields for each platform.
- Add images or links if applicable.
- Schedule Posts:
- Publish immediately or schedule them for optimal engagement times.
Step 5: Test and Optimize
- Run a Test Workflow:
- Ensure content is extracted, summarized, and posted as expected.
- Check the formatting and tone of the posts.
- Iterate and Improve:
- Monitor performance metrics (likes, shares, clicks).
- Refine prompts and task settings for better results.
Benefits of make.com automation
Automating content creation eliminates repetitive tasks, allowing you to focus on high-value activities like strategy and analysis. With AI handling tasks such as drafting, scheduling, and even optimizing content for SEO, your workflow becomes more streamlined. This means you can produce more content in less time, without compromising quality. The time saved can be redirected towards brainstorming new ideas, improving customer interactions, or expanding your brand presence.
Conclusion
By combining the power of Browse AI and ChatGPT with automation platforms like Make.com, you can streamline the process of summarizing website content and creating social media posts. This not only saves time but also ensures consistency and scalability in your content strategy. Try this setup today and watch your efficiency soar!
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