If you want to automate the process of writing posts in LinkedIn, this guide is for you. It will show how to write a LinkedIn post with make.com automation, by using the AI tools: Browse AI, Chat GPT and implementing make.com automation.
Why Automate This Process?
If you’re a content creator, marketer, or running a business, automation isn’t just helpful—it’s a game-changer. Instead of spending hours on repetitive tasks, automation lets you shift your energy to what truly matters: strategy, creativity, and growth.
With the right setup, you can:
- Save valuable time by eliminating manual work
- Keep your content pipeline flowing consistently
- Avoid the dreaded blank-page moment—just start building on ready-made ideas
- Maintain a high standard of quality across every post, without burning out.
What You’ll Need to Make It Happen:
- Browse AI: To automatically pull content from websites or blogs
- ChatGPT (via OpenAI): To summarize that content and turn it into engaging social media posts
- Make.com: To connect everything together and run your workflows on autopilot
Automation doesn’t mean less creativity—it just means more time to focus on the creative parts that actually move the needle.
Step 1: Extract Website Content with Browse AI
Before you can automate content creation, you need something to work with—like articles, blog summaries, or key points from a webpage. That’s where Browse AI comes in.
Browse AI is a no-code tool that lets you scrape website content without writing a single line of code. Even better, it offers a free plan that’s perfect for getting started with simple automations like this one.
Here’s how to get set up:
- Sign Up and Log In: Head over to Browse AI, create a free account, and log in.
- Create a New Task:
- Choose the webpage you want to pull content from.
- Select the specific elements you want to extract—like headlines, article summaries, or sections of text.
- Test Your Task:
- Run the task to make sure it’s grabbing the right content.
- If needed, fine-tune the selections until it’s spot on.
Once it’s working, your task will automatically grab fresh content from the site whenever you need it—ready to be summarized and turned into posts in the next step.
Step 2: Connect Everything in Make.com
Now it’s time to bring all the tools together—and this is where the magic happens.
Using Make.com, we’ll create a simple yet powerful automation that connects Browse AI, ChatGPT, and LinkedIn. Don’t worry if you’ve never used Make before—it’s visual, intuitive, and designed to make automation feel easy.
Here’s what to do:
- Start a new scenario in Make.com.
- Add each tool—Browse AI, ChatGPT, and LinkedIn—as modules in your scenario.
- Follow the visual layout (shown in the image) to map out the flow of data between tools.
Once everything is connected, your scenario will automatically extract content, summarize it, and publish it—without you lifting a finger. It’s like building your own mini content assistant.
In make.com you should add the Browse AI Module, and set up the automation: Schedule Browse AI to automatically scrape new content when it’s published.
A pre-build scenario in make.com you can find in this link here.
Step 3: Summarize and Create Social Media Posts with ChatGPT
Now that you’ve got the content pulled in, it’s time to turn it into something your audience will love. This is where ChatGPT (powered by OpenAI) becomes your personal AI copywriter.
Here’s how to set it up in Make.com:
- Add the OpenAI module to your scenario.
- Use the content extracted by Browse AI as the input for ChatGPT.
- Craft a thoughtful prompt to guide the output. For example: “Summarize the following content in 3–5 sentences: {{Extracted Content}}. Then, create three social media posts tailored for LinkedIn, Facebook, and Twitter based on this summary.”
A strong prompt is key—it tells ChatGPT exactly what you need, so you get useful, platform-specific content in return.
- Define the response format so each post matches the tone and expectations of its platform. Think:
- LinkedIn: Professional and insightful
- Facebook: Friendly and engaging
- Twitter/X: Short, sharp, and to the point
This step transforms raw content into polished, ready-to-share posts—without needing to write them yourself.
Step 4: Automatically Post to Social Media
Now that ChatGPT has crafted your content, it’s time to share it with the world—without lifting a finger.
Using Make.com, you can connect your social media accounts and let your automation handle the rest.
Here’s how to set it up:
- Add Social Media Modules:
In your Make.com scenario, connect the modules for LinkedIn, Facebook, and Twitter (X). - Authenticate Your Accounts:
Grant permission so Make.com can post on your behalf. This step only takes a moment. - Map the Content:
Use the output from ChatGPT to fill in each platform’s Post Content field.
Want to include visuals or links? You can easily attach them too. - Schedule or Publish:
Choose to publish your posts right away or schedule them for later—perfect for hitting those peak engagement windows.
That’s it! Your content is now on autopilot, going from website to post in just a few clicks. Consistent, hands-free social media—powered by smart automation.
Step 5: Test and Optimize Your Workflow
Before letting your automation run in the background, it’s important to make sure everything works smoothly from start to finish.
Here’s how to fine-tune your setup:
- Run a Test Workflow:
Do a full dry run to ensure content is being properly extracted, summarized, and published.
Review the post formatting, tone, and structure on each platform—make sure it sounds like you. - Iterate and Improve:
Once you start posting, keep an eye on key metrics: likes, shares, comments, clicks—whatever matters most to you.
Use that feedback to refine your prompts, tweak Browse AI’s settings, or adjust posting times for better reach and engagement.
Automation isn’t “set it and forget it”—it’s “set it, test it, and improve it.” With just a little iteration, you’ll build a workflow that not only saves time but actually gets results.
Advantages of using make.com
Using Make.com to automate your content workflow isn’t just about saving time—it’s about working smarter.
When you automate repetitive tasks like drafting, scheduling, and optimizing posts, you free up space for the work that really matters—things like creative strategy, analyzing results, and connecting with your audience.
With AI handling the heavy lifting, your content production becomes faster, more consistent, and still high quality. Instead of spending hours writing and posting, you can focus on:
- Brainstorming fresh ideas
- Building deeper relationships with your audience
- Growing your brand across multiple platforms
The result? A streamlined, scalable workflow that supports your goals—without burning you out.
Conclusion
By combining the power of Browse AI and ChatGPT with automation platforms like Make.com, you can streamline the process of summarizing website content and creating social media posts. This not only saves time but also ensures consistency and scalability in your content strategy. Try this setup today and watch your efficiency soar!
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